HOW DO YOU JUSTIFY A BRAND’S VISION OF CREATING FRESH CINEMA WITH EVERY NEW FILM THROUGH AN ANIMATED LOGO?

We created a cool mascot with an animation that captures Clean Slate’s belief in a humorous yet, philosophical way. The concept holds meaning even if one was to view it out of context. We also executed some great brand extensions along with stationery and merchandise. We not only won 3 afaqs Foxglove Awards and a Kyoorious Designyatra Baby Elephant but also got an opportunity to work on the opening title credits edit, design and animation for NH 10, with a supremely delighted client.

Client

Clean Slate Films, Mumbai

Services Offered

Identity | Motion Design

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How do you carve a memorable niche in a 100 year old industry that already has its fair share of well established traditional and commercial production houses?

We created a brand that was young, cool and defied the norms of typecasting. We developed a mascot to justify the company’s vision of creating fresh and “clean” cinema with every new film. and established a platform for great story-telling which is not shackled by the age old rules of film-making.