HOW DO YOU HANDLE AN ISSUE AS SENSITIVE AS DRUG ABUSE AND DELIVER A HARD-HITTING MESSAGE AT THE SAME TIME?

We were tackling two types of TG; the individual on the verge of addiction and the one who has never tried it. Hence we introduced the idea ‘say never to drugs’ to drive home the point that saying no is not an option. We created high impact advertisements and campaigns depicting how addiction is a ‘vicious circle of excuses’ – in both English and Hindi to reach out to a larger section of society.

Client

Ministry of Social Justice & Empowerment

Services Offered

Advertising

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