American Express wanted to devise an app for students at premier B-schools, for their campus hiring process. We designed the entire UI, framework and experience of the app, named Campus by the Amex team. The app was created as an engaging game for the campus students. We worked closely with the Amex team to create a positioning for the game and design its structure and flow. We ensured it had engaging content that a B-school student would relate to, while bringing in the sophistication that Amex as a brand has.