We created a cool mascot that when animated captures Clean Slates belief in a humorous yet, philosophical way. We created a concept that holds meaning even if one was to view it out of context. We also executed some great brand extensions along with stationery and merchandise. We not only won 3 afaqs Foxglove Awards and a Kyoorious Designyatra Baby Elephant but also an pportunity to work on the opening title credits edit, design and animation for NH 10 and ofcourse, a supremely delighted client.
Clean Slate Films, Mumbai
Identity Motion Design
How do you carve a memorable niche in a 100 year old industry that already has its fair share of well established traditional and commercial production houses?
We created a brand that was young, cool and defied the norms of typecasting. We developed a mascot to justify the company’s vision of creating fresh and “clean” cinema with every new film. and established a platform for great story-telling which is not shackled by the age old rules of film-making.